Talend Data Integration Software Helps Age UK to Better Serve the Needs of Those Over-60
Faster, More Effective Data Onboarding Allows Britain’s
“We are very impressed with Talend’s platform. It’s a wonderful, open
source environment that enables us to deliver high-quality applications
and integrations quickly,” said
Having flexible, clean and efficient customer records is of critical importance to Age UK. The organisation uploads information to its customer relationship management (CRM) system from more than 120 data feeds, just one of which can contain as many as 250,000 records in a single file. By reducing the staff time previously needed to complete these processes, Talend is helping Age UK save almost £100,000 per year.
Business benefits that Age UK receives from the improved availability of high-quality data include better analytics and reporting so it can build models of how seniors use its services. Finally, with Talend, Age UK is able to more closely track sales of products in order to take advantage of cross-selling opportunities; optimise marketing campaigns by more precisely targeting customers; and comply with data governance regulations by ensuring customers who have opted-out of marketing campaigns are not contacted.
“Age UK is performing invaluable work by helping elderly people remain
independent and make the most of their ‘golden years’,” said
To learn more about Age UK, its mission, and how you can get involved, visit https://www.ageuk.org.uk. For details on Talend and its complete portfolio of solutions, including Talend Data Integration and Talend Data Quality, visit www.talend.com or the Talend Blog.
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About Age UK
Talend is a next generation leader in cloud and big data integration
software that helps companies become data driven by making data more
accessible, improving its quality and quickly moving data where it’s
needed for real-time decision making. By simplifying big data through
these steps, Talend enables companies to act with insight based on
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industry. Talend’s innovative open-source solutions quickly and
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