Clothing Retailer Popken Fashion Group Selects Talend and QuinScape to Support Omni-channel Distribution Strategy
REDWOOD CITY, Calif. and DORTMUND, Germany,
With brands such as Ulla Popken, GINA LAURA, Studio Untold, and JP1880, the company employs more than 3,600 employees in over 30 countries. The retailer recently shifted its strategy to an omni-channel sales approach —selling its clothing through its 540 retail stores, franchises, an online store, mail-order catalog, and business-to-business partners such as Amazon.
Starting in 2017 with QuinScape, Popken decided to implement a data hub strategy that would enable it to connect systems and share information easily in an API environment. With Talend, data is distributed, transformed, and exchanged within seconds instead of hours or days, delivering a vast advantage in the highly competitive retail market where every second counts. The metadata-driven data hub infrastructure will be the backbone of growth for the company’s entire business channel.
“It’s absolutely necessary for our omni-channel strategy to interchange all of the inventory information between our stores, the main depot, the online shop, and our partners,” said Stefan Rahner, head of software development,
Speed matters in the competitive retail market where companies must respond quickly to changing conditions and distribution channels. The decision to move to the cloud enabled
“Through our long-term partnership with Talend and proven expertise in application integration,
"The retail industry has become one of the most competitive markets in the world and long-established retailers continue to face a growing number of competitors as well as new demands around customer purchase experience," said Ciaran Dynes, senior vice president of products at Talend. "Together with QuinScape, we are proud to support
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